We strongly encourage brands to approve as many reviews as possible.

At the same time, we understand the value of moderation in regulated industries or those with a higher risk of inappropriate content. If you navigate to the Review Management page, then head to settings you'll find some helpful controls over what does & doesn't skip the manual moderation process.

Here, I could decide to not auto approve those with media. I could also decide to not auto approve those below a certain rating. This just means those reviews would head to `pending`, then I could look over them before putting them into `approved`.

My site is a run of the mill bakery, so I'm not particularly worried about moderating the content. As such I'm auto approving all new reviews 🥯💫