We strongly encourage brands to approve as many reviews as possible.
At the same time, we understand the value of moderation in regulated industries or those with a higher risk of inappropriate content. If you navigate to the moderation page, then head to settings you'll find some helpful controls over what does & doesn't skip moderation.
Here, I could decide to not auto approve those with media. I could also decide to not auto approve those below a certain rating. This just means those reviews would head to `pending`, then I could look over them before putting them into `approved`.
My site is a run of the mill bakery, so I'm not particularly worried about moderating the content. As such I'm auto approving all new reviews 🥯💫