Note: Product traits is only available on the Standard plan & higher

Traditional reviews ask for stars & text. Product traits allow your reviews to become more dynamic with questions specific to the product a customer is reviewing. Traits don't make sense for everyone, some brands perform better with the no frills approach of text & stars. It's totally up to you!

Understanding product traits

If you choose to implement traits, this will help you get them setup. First, you need to understand product level traits and category level traits.

• Product level traits are set on a product level & apply to only that specific product.
• Category level traits are set on a category level & automatically apply to all products within that category.

Note: if you're using product groups, please read that doc for the implications on product traits as well

Now that you understand product level vs category level traits, there's one last piece you need to understand. That is that traits are immutable properties. This is a fancy way of saying they can't be changed. To understand why not, take a look at the example above. If the merchant were to edit "fit" to something like "comfort", none of the previous responses would make sense.

Instead, when you're finished with a trait you simple disable it. We'll keep track of all your data in case you want to use it down the line.

Adding product traits

So how do you actually set them up?!

1. Navigate to your Custom questions page

Here we refer to several things as custom questions, including

(A) product traits,

(B) multiple choice questions (radio), and

(C) open-ended questions (text)

The process will be very similar, but see this article to learn how to add other custom questions (eg. radio or text). Now back to adding a product trait...


2. Click on Add custom question

3. Fill in all the info for your question and make sure to select "Trait rating" as the type

4. You'll be able to add the labels for the rating scale, a "Poor / Average / Great" works for most traits, but you can be more specific to the trait if you'd like. The labels will appear like this:

As you'll note in this example, not all the labels are mandatory. Only use them if they're helpful.


5. Be 100% sure about the trait info (spelling, labels etc) before moving on to matching, remember you cannot edit this later.

6. Use matching rules to attach your new product trait to the right products. More on matching rules here. For each new rule, you'll click "Add"

If you want the trait to apply to a category of products, you'll select "Product category" equals "Category name".

7. When your trait is all set, you can click on "Create" and ta-da!

You can see what your traits will look like to your customers by previewing the review experience here (select a Product that you just added traits to and then click "Preview")

We're excited to see your traits 👨🏼 💻



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