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Omnisend - Create a product review template
Stuart Arsenault avatar
Written by Stuart Arsenault
Updated over 2 months ago

In this doc we will walk through creating a basic product review template in Omnisend. This is intended as a guideline to help you get started, feel free to match things according to your business and branding needs!

This guide assumes you've already created an automation workflow for Junip. For help on creating a Junip workflow in Omnisend check out this doc.


1. Select the template you wish to edit

Log into your Omnisend account and go to Automation and select your Junip review workflow. Select the email you wish to customize as the product review email and click "Edit content" in the right nav.

Editing email template in Omnisend


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2. Edit the default blocks and add welcome text blocks

Add your branding to the top banner block or remove it if you don't want it to appear.

Next add a title block, we will use this as a greeting. We entered the following in this title block:

Hi [[contact.first_name]]!

Add a text block after this title explaining what you want the user to do such as the following:

Take a second to review your recent purchase.

3. Add the product block

Next add a HTML code block. In this block we will show a product that we want the customer to review. This can be done by using the following code and adding it to the source of the block:

<p style="text-align: center">
<img src="[[event.order_line_item_1_image_url]]" width="250px"/>
</p>
<p style="text-align: center">
<a href="[[event.order_line_item_1_review_url]]">[[event.order_line_item_1_name]]</a>
</p>

Since Omnisend doesn't allow loops in their custom HTML code we can only show the first product in the customers order.

Add another "Line / Space" block for spacing. Your template should be looking similar to this:


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4. Add a leave a review CTA

Add another text block and enter text that will help entice a customer to leave a review. We used "Click a product title or the button below to leave a review :)"

Below this add a "Button" block. Set the button text to whatever you wish (we chose "Leave a review") and the "LINK" to be [[event.order_review_url]] which can also be found by clicking on "{...}" > under AUTOMATION EVENT select order_review_url.


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5. Save as a template and preview your email

If you wish to use this email in other workflows, click the arrow next to the "Save" button and select "Save as template". Name the template appropriately, we named ours "Junip - Product review template".

To preview your template click the arrow next to Send test email, and select Preview. In order to preview with real data you will have to place and fulfill an order on your Shopify store (assuming your workflow is enabled).

The final version of this template should look something like this:

Example of review request email template


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You've successfully created a Junip product review template in Omnisend πŸŽ‰

Once happy with the email template, go back to this guide to make sure you enabled the workflow(s) in Omnisend so you can start sending out review requests.

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