Attentive - Guide

Complete setup for the Attentive integration on Junip

Marcus Cardoso avatar
Written by Marcus Cardoso
Updated over a week ago

Junip's unique integration with Attentive allows you to manage the entire review solicitation process from Attentive, which has become a game-changer for brands.

Topics we'll cover in this guide:

How does the integration work?

We send review data in the form of events to Attentive, which allows you to trigger actions that are based on those events. Each event has dynamic review information that you can use in your Attentive journeys and messages to ensure a seamless experience for your customers.

Because there are multiple channels that you can send with using Attentive (SMS and/or email), you can decide which to use and for which customers, as well as what the cadence will be (which comes first) but the most important thing is that we're meeting customers where, when, and how they want to be met.

You can find a list of the events we send and brief description below. A full list of the variables for each event can be found here.

Junip - Review request

Triggered when a review is to be requested. This is used to send review requests using Attentive. This can replace review requests from Junip or complement an email request from Junip (or another integration).

Junip - Review request by campaign

Triggered when a Junip campaign selects an order to be reviewed. When you create a campaign audience within Junip, you can send it to Attentive as an event to send the request.

Junip - Review submitted

Triggered when a customer submits a review. This includes data from that review, so you can use it to kick off flows like refer-a-friend, segments like "happy customers" & "detractors", or send the incentive code that was awarded to that customer for leaving a review.

Junip - Review confirmation required

Triggered when a review requires confirmation. This allows you to send the "confirm identity" message through Attentive when a review is submitted from a source that requires confirmation.

What are the benefits of sending through Attentive?

Since you're working in Attentive's platform to perform these actions now, you can leverage all of the features they offer; like A/B testing, suppression lists, customer segments, etc.

SMS is a channel with huge potential, so sending review messages to customers through Attentive promises amazing engagement. Email is the traditional channel that people expect to be reached at, so it's important to use this too! You also have a lot more customization in how you perform these actions; brands appreciate being able to use SMS in combination with email requests to create a sequence of messages and reminders, as well as add segmentation or rules to their automations.

We'll be highlighting some awesome use-cases and examples of things we've seen brands build with this integration, get in touch with us if you want to share yours and be featured!

Install Attentive in your Junip account

To set up the connection, log into your Junip account/ Integrations > Attentive > select Install. This will open an authorization screen in your Attentive account mentioning Junip is requesting access to your Attentive Account. You'll want to click Authorize.

Add the integration to your flows in Junip

Once you've connected Attentive to Junip, you need to tell Junip where and how you want to send messages for things like review requests, incentives, etc. By default, we'll send these using Junip's emails. If you're integrating with Attentive, then you can send events to Attentive when you want to send a message for any given message or situation.

This guide explains step-by-step how to add Attentive to your Junip flows to do that.

You can have one step in your flow in Junip that triggers a journey with multiple actions, for example, an email followed by an SMS message.

Reminder to make sure that your flow in Junip is enabled, this means it will start sending events to Attentive, but Attentive won't actually send any messages until you've enabled the automation on their platform. That's why we suggest enabling this asap and then using the Attentive journey status as the final check to enable when you're ready.

Junip's post purchase review request flow with Attentive as an Action

Create a review request journey & message in Attentive

This guide walks you through the process of creating a review request journey & message in Attentive. After a customer's order is fulfilled or delivered, we will use this to automatically request reviews. This is our top priority.

This is meant as a starting point, so feel free to create other journeys for different purposes, or make any customizations you'd like!

Enable & check the integration

We've just added Attentive to your review flow in Junip and created a journey in Attentive to send these messages. When you're ready to start sending review requests via Attentive, you'll want to enable the journey in Attentive.

Attentive flow is Active

You can check your Events Outbox in Junip to see which events are in queue and which have been sent. New orders will be added to the queue, then wait the time delay you set and send to Attentive when they're ready. As events are sent to Attentive, you should see them being added to the relevant automations.

View of a test event in Junip admin outbox

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