This article will help you create a simple product review flow on Attentive. When you're finished, you will be able to automatically send an SMS to a consumer who purchased a product and ask them to submit a review!

Automation campaigns in Attentive are called Journeys. First, you'll click Journeys on the left menu and create a new one by selecting + Create Journey which is a yellow button on the top right on your screen. Click Custom Journey and then select Junip - Order fulfilled as the trigger, which is one of Junip's custom events.

You'll select Send a message about something else which relates to all review related events and then click Get started.

By the end of this guide, your Journey should look something like this:

Now we'll walk you through how to get there, step-by-step.

Add a delay

You can add a time delay by dragging Wait from the Rules menu on the left into the Journey under your trigger event. Set this to the number of days it normally takes for your product to be delivered to a customer after the order is fulfilled (we set ours to 7 days).

Add a branch

You'll add a Branch by dragging it into your Journey from the Rules menu on the left. The condition will be What segment the subscriber is in and when you click Choose segment, you'll want to Create a new segment for this Journey.


Create a segment

Our segment will check to see if the customer has left a review since starting this flow, so we can use Junip - review created under "custom events" and check for the same number of days as our delay (eg. 7 days - see screenshot below). This way, if a customer left a review through a different channel before we could text them, we won't send them a review request. You'll Name your segment something like "Review created in the last 7 days" and Save.

Now that your segment is in Branch 1 and you click Save, your Journey will have split into two paths. Those who move down the left side are customers who have already left a review since starting this flow - we'll End their journey by dragging that step in. For those on the right side, we want to Send them a message so we'll drag that in.

Add a message

When configuring your text message, make sure to include the {order_review_url} by clicking on the " { } " button to open the list of available variables. When customers click this link, they'll be able to leave a review for the product(s) they purchased.

Once you Save your message and Turn on your journey, you'll be all set!

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